Regional Marketing Grant Funding
The Supporting Brands of our Key Regions Grant Funding program will assist regions to develop sustainable region-specific marketing activities that support the collaboration and development of South Australia’s food, wine and culinary tourism industries.
The $400,000, two-year project is a 2014 election commitment made by the Labor government.
The Supporting Brands of our Key Regions program supports
- Premium Food and Wine from our Clean Environment strategic priority.
- Premium food and wine produced in our clean environment and exported to the world economic priority.
A total of 11 projects have been awarded grant funding.
|Adelaide Hills Wine Region Incorporated||Open your Mind to Hills and Wine||To produce videos highlighting Adelaide Hills as a desirable food and wine region and to hold a food and wine event in the Adelaide Hills in conjunction with Tasting Australia 2016||$40,000|
|Kangaroo Island Industry and Brand Alliance||Kangaroo Island Social Media Alliance: Leveraging new platforms to drive our regional food, wine and culinary tourism brand.||To develop a social media strategy to promote Brand Kangaroo Island and its products.||$40,000|
|Barossa Trust Mark||Establishing value in the Barossa Trust Mark||To deliver an integrated consumer marketing campaign to build awareness of the Barossa Trust Mark.||$40,000|
|Regional Development Australia Murraylands and Riverland Inc||Brand RIVERLAND: Where great ideas flow||To implement strategic marketing of food, wine and tourism in the Riverland||$40,000|
|Regional Development Australia Yorke and Mid North||Get some “Yorke on Your Fork”||To promote the region’s food products and help producers access new markets.||$40,000|
|Regional Development Australia Whyalla and Eyre Peninsula||Eyre Peninsula Brand Extension||To enhance the marketing of Eyre Peninsula across food, wine and culinary experiences.||$40,000|
|Langhorne Creek Grape and Wine Incorporated||Table Talk with Langhorne Creek: an interactive video – Stage 1||To create an interactive online promotional tool for the wine region.||$40,000|
|McLaren Vale Grape and Wine Tourism Association||McLaren Vale – One Region – One Brand.||To enhance the region’s marketing across food, wine, hospitality and tourism||$40,000|
|Clare Valley Winemakers||Clare with fresh Eyre – Marketing Premium Clare Valley Riesling with Eyre Peninsula Seafood||To establish a program to market premium Clare Valley wines along with Eyre Peninsula seafood under the tag “Clare with Fresh Eyre”.||$31,000|
|Regional Development Australia Murraylands and Riverland Inc||Murray River, Lakes and Coorong – Building the Brand and Digital Strategy||To build a website and develop social media to promote the Murray River, Lakes and Coorong food and wine.||$20,000|
|Fleurieu Peninsula Tourism||Fleurieu Peninsula Tourism Digital Marketing Strategy. Develop online marketing that promotes regional food, wine and culinary tourism experiences||To develop and implement on-line marketing to promote regional food, wine and culinary tourism experiences.||$15,000|
Nyreesha Neves, Senior Project officer
Phone: (08) 8226 1803
Read about the development of other South Australian regional marketing strategies:
- Barossa Trust Mark ()
- Brand Kangaroo Island ()
- Brand McLaren Vale ()
- Eyre Peninsula Australia’s Seafood Frontier ()
Regional Food and Wine Marketing Forum 5 February 2015 presentations
- Barossa Trustmark ()
- Kangaroon Island ()
- McLaren Vale ()
- SA State Brand ()
- PIRSA ()
- South Australian Tourism Commission ()