Regional Marketing Grant Funding

The Supporting Brands of our Key Regions Grant Funding program will assist regions to develop sustainable region-specific marketing activities that support the collaboration and development of South Australia’s food, wine and culinary tourism industries.

The $400,000, two-year project is a 2014 election commitment made by the Labor government.

The Supporting Brands of our Key Regions program supports

A total of 11 projects have been awarded grant funding.

Recipient

Project Title

Project Details

Grant amount

Adelaide Hills Wine Region IncorporatedOpen your Mind to Hills and WineTo produce videos highlighting Adelaide Hills as a desirable food and wine region and to hold a food and wine event in the Adelaide Hills in conjunction with Tasting Australia 2016$40,000
Kangaroo Island Industry and Brand AllianceKangaroo Island Social Media Alliance: Leveraging new platforms to drive our regional food, wine and culinary tourism brand.To develop a social media strategy to promote Brand Kangaroo Island and its products.$40,000
Barossa Trust MarkEstablishing value in the Barossa Trust MarkTo deliver an integrated consumer marketing campaign to build awareness of the Barossa Trust Mark.$40,000
Regional Development Australia Murraylands and Riverland IncBrand RIVERLAND: Where great ideas flowTo implement strategic marketing of food, wine and tourism in the Riverland$40,000
Regional Development Australia Yorke and Mid NorthGet some “Yorke on Your Fork”To promote the region’s food products and help producers access new markets.$40,000
Regional Development Australia Whyalla and Eyre PeninsulaEyre Peninsula Brand ExtensionTo enhance the marketing of Eyre Peninsula across food, wine and culinary experiences.$40,000
Langhorne Creek Grape and Wine IncorporatedTable Talk with Langhorne Creek: an interactive video – Stage 1To create an interactive online promotional tool for the wine region.$40,000
McLaren Vale Grape and Wine Tourism AssociationMcLaren Vale – One Region – One Brand.To enhance the region’s marketing across food, wine, hospitality and tourism$40,000
Clare Valley WinemakersClare with fresh Eyre – Marketing Premium Clare Valley Riesling with Eyre Peninsula SeafoodTo establish a program to market premium Clare Valley wines along with Eyre Peninsula seafood under the tag “Clare with Fresh Eyre”.$31,000
Regional Development Australia Murraylands and Riverland IncMurray River, Lakes and Coorong – Building the Brand and Digital StrategyTo build a website and develop social media to promote the Murray River, Lakes and Coorong food and wine.$20,000
Fleurieu Peninsula TourismFleurieu Peninsula Tourism Digital Marketing Strategy. Develop online marketing that promotes regional food, wine and culinary tourism experiencesTo develop and implement on-line marketing to promote regional food, wine and culinary tourism experiences.$15,000

Contact

Nyreesha Neves, Senior Project officer
Phone: (08) 8226 1803
Email: PIRSA.PremiumFoodWine@sa.gov.au

Useful links

Read about the development of other South Australian regional marketing strategies:

Regional Food and Wine Marketing Forum 5 February 2015 presentations


Page Last Reviewed: 07 May 2015
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