Regional Marketing Grant Funding

The Supporting Brands of our Key Regions Grant Funding program has seen 12 regions develop sustainable region-specific marketing activities that support the collaboration and development of South Australia’s food, wine and culinary tourism industries.

The Supporting Brands of our Key Regions program supports:

A total of 12 projects have been awarded $412,000 grant funding.

Recipient

Project Title

Project Details

Grant Amount

Adelaide Hills Wine Incorporated

Open your Mind to Hills Food and Wine

To produce a documentary video highlighting Adelaide Hills as a desirable food and wine region and to hold a food and wine event for selected media and trade in the Adelaide Hills.

$40,000

Kangaroo Island Industry and Brand Alliance

Kangaroo Island Social Media Alliance: Leveraging new platforms to drive our regional food, wine and culinary tourism brand.

To develop a social media strategy to promote Brand Kangaroo Island and its products.

$40,000

Barossa Trust Mark

Establishing value in the Barossa Trust Mark – ‘building awareness and understanding’

To deliver an integrated consumer marketing campaign to build awareness of the Barossa Trust Mark.

$40,000

Regional Development Australia Murraylands and Riverland Incorporated

Brand RIVERLAND: Where great ideas flow

To implement strategic marketing of food, wine and tourism in the Riverland.

$40,000

Regional Development Australia Yorke and Mid North

Branding Yorke Peninsula Produce Project

To promote the region’s food products and help producers access new markets.

$40,000

Regional Development Australia Whyalla and Eyre Peninsula

Eyre Pensinsula Brand Extension Program

To enhance the marketing of Eyre Peninsula across food, wine and culinary experiences.

$40,000

Langhorne Creek Grape and Wine Incorporated

Table Talk with Langhorne Creek: an interactive video – Stage 1

To create an interactive online tool for the wine region.

$40,000

McLaren Vale Grape and Wine Tourism Association

McLaren Vale – One Region – One Brand.

To enhance the region’s marketing across food, wine, hospitality and tourism.

$40,000

Clare Valley Winemakers

Clare with fresh Eyre – Marketing Premium Clare Valley Riesling with Eyre Peninsula Seafood

To establish a program to market premium Clare Valley wines along with Eyre Peninsula seafood under the tag “Clare with Fresh Eyre”.

$31,000

Regional Development Australia Murraylands and Riverland Incorporated

Murray River, Lakes and Coorong – Building the Brand and Digital Strategy

To build a website and develop social media to promote the Murray River, Lakes and Coorong food and wine.

$20,000

Fleurieu Peninsula Tourism

Fleurieu Peninsula Tourism Digital Marketing Strategy.

To develop and implement on-line marketing to promote regional food, wine and culinary tourism experiences.

$15,000

Horticulture Coalition of South Australia

Northern Adelaide Plains regional marketing strategy project

Develop a coordinated, cohesive and unified regional marketing strategy encompassing the horticulture, food, wine and tourism sectors within the Northern Adelaide Plains region.

$26,000

Contact

Marc Jones, Senior Project Officer
Phone: (08) 8429 0497
Email: PIRSA.PremiumFoodWine@sa.gov.au

Useful links

Read about the development of other South Australian regional marketing strategies:

Regional Food and Wine Marketing Forum 5 February 2015 presentations:

Regional Marketing Forum for the Supporting Brands of our Key Regions program 4 November 2016 - presentation:

Page Last Reviewed: 15 Dec 2016
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