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AgTech survey results demonstrate need for greater on-farm uptake

Tuesday 21 July 2020

More than 50 per cent of primary producers are not currently investing in technology on-farm, according to a survey undertaken by the Marshall Liberal Government's AgTech Advisory Group.


The first South Australian AgTech survey with more than 600 responses from primary producers, agricultural advisors, researchers, and AgTech suppliers has been released.

Minister for Primary Industries and Regional Development Tim Whetstone said the survey results will play an important role in the final AgTech Strategic Plan.

"The feedback received through the AgTech survey demonstrated the need to have a collaborative and cohesive approach to encouraging greater adoption of technology on-farm in South Australia," said Minister Whetstone.

"Most concerningly, the survey found 18 per cent of primary producers told us they are not planning on investing in technology into the future and more than 50 per cent are not currently investing in technology on-farm and we hope to change this for the better.

"From the results, the most significant barriers can be divided into three main categories: primary producers said the value proposition isn't always clear; it can be difficult understanding the usefulness of new technologies on-farm; and new technology products can be difficult to deploy.

"The survey showed the biggest barriers to farmers adopting more AgTech are the return on investment was not always clear (47 per cent) and more needs to be known about product reliability and longevity (33 per cent).

"The Marshall Liberal Government sees AgTech as a key to greatly enhancing the productivity, profitability and sustainability of the agricultural sectors in our state.

"The results of the survey will be used to formulate South Australia's AgTech Strategic Plan, which is intended for release this year.

"The Government will work with the agricultural community to see the value in AgTech, support its development, and assist the adoption of solutions on-farm for beneficial outcomes.

"We're already making important progress with the establishment of AgTech demonstration sites in Struan and Kybybolite in the State's South East and in Loxton in the Riverland, as well as establishing an AgTech hub with ThincLab in Loxton and hosting AdvanceAg.

"Not only do these demonstration sites give farmers and growers a chance to see AgTech in action, they also provide an opportunity for suppliers to talk to primary producers to better understand their needs."

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