News

Investing in the future of South Australia's wine media

Thursday 25 June 2020

The 2020 Wine Communicators of Australia (WCA) wine media cadetship, aimed at aspiring journalists with an ambition for specialising in the wine sector, is now open for applications.


The wine media cadetship presents a platform for young wine media to take the next step in their desired communication careers.

The cadetship, now in its fourth year, is run by Wine Communicators of Australia – a national organisation for wine industry professionals. It is sponsored through the Adelaide South Australia, a Great Wine Capital initiative funded by Primary Industries and Regions South Australia (PIRSA), the South Australian Wine Industry Association and the South Australian Tourism Commission, the University of Adelaide and the University of South Australia.

The extensive six-month program involves opportunities for the cadet to participate in a range of practical experiences including the one-day intensive Advanced Wine Assessment program, domestic wine events (international events not an option in the 2020 program due to COVID-19), media placement and mentorship within the wine industry and an opportunity to meet key wine influencers through activities within the Great Wine Capitals Global Network program.

WCA Interim Chair, Marni Cook said, ‘This program is a very important program, strategically aligned with WCA desire to support excellence in wine communications. We are delighted engage the continued support of Adelaide a Great Wine Capitals and the SA wine industry to offer this unique experience to the next generation of wine media for the fourth year running.

"Like everything in 2020 this year's program will be slightly different to previous years with the wine media cadet unable to travel internationally, however they will continue to undertake exceptional wine experiences.”

Minister for Primary Industries and Regional Development Tim Whetstone said South Australia's $2.3 billion wine industry has many important stories to share about wine.

"South Australia is indisputably Australia's wine state,” he said. "This cadetship not only helps promote our wines to domestic and international markets but to also tell the important stories of the regional communities that support the industry.

"With the bushfires and the impact of COVID-19 on our wine industry it is now more important than ever for our wine stories to be told.

"This cadetship program is another good example of the benefits that being part of the Great Wine Capital

Global Network provides to the next generation of wine leaders.”

About the WCA Wine Media Cadetship Program

In 2020, the South Australian WCA wine media cadet program will be awarded to a single recipient and will provide them with the opportunity to work with leading wine and media professionals. The program will take place between September and December 2020.

Applications are open to professionals with an interest in wine media aged between 25–40 years of age that reside in South Australia and have a current passport.

Registrations are open until 24 July 2020.

To apply: https://winecommunicators.com.au/wine-media-cadetship/

For more information please contact:

Lynda Schenk
Executive Officer, WCA
Email: exec@winecommunicators.com.au
Phone: 0400 811 002

Bodhi Edwards
Senior Industry Partnerships Adviser, PIRSA
Phone: 0404 708 048

About Great Wine Capitals of the World initiative – Adelaide

Adelaide, South Australia is a member of the prestigious Great Wine Capitals Global Network, comprising 11 cities with world-class wine producing regions. Membership to the network strengthens Adelaide, South Australia's global reputation as a world leading wine producer.

About Wine Communicators of Australia

Wine Communicators of Australia aims to be Australia's pre-eminent organisation connecting business professionals working with wine and currently has more than 600 members. WCA's annual program includes networking events, webinars, wine industry mentor program and its prestigious lunches in association with three major capital city wine shows – Sydney, Melbourne and Adelaide. It also runs the annual Wine Communicator Awards and Legend of the Vine Awards. For more information visit www.winecommunicators.com.au.

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Media contacts

If you are a member of the media with an enquiry about Primary Industries and Regions SA (PIRSA) please contact:

pirsa.media@sa.gov.au

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