Red meat and wool growth program

To support growth in our primary industries, the State Government is committing $7.5m to a Red Meat and Wool Growth Program.

Through improved systems and technology to help increase quality and production, the program will increase industry’s ability to export more product, and thereby grow prosperous regions.

Why red meat and wool?

South Australia’s red meat and wool industries support 30,000 jobs and generate $2.4 billion each year in production and processing revenue, as well as $1.5 billion in exports.

The red meat and wool industries are export focused, with 68 per cent of red meat and 98 per cent of wool product being sold into international markets. The export forecasts for red meat present great opportunity to grow. At almost 10 per cent of SA’s total merchandise exports, they are South Australia’s largest manufacturing employer.

The global demand for high quality red meat and wool products is growing, as is demand for heightened international standards and customer expectations on quality and traceability.

About the program

Commencing in July 2019, the program will partner with industry, private sector and universities to:

  • apply innovation in farm practices
  • support business planning and new research
  • build industry resilience to biosecurity incidents and adverse events
  • adopt a range of technologies for better, data-based decision making.

Outcomes will include expansion of red meat and wool production, more reliable supply and quality assurance, which will in turn achieve greater market access for premium products.

The program will support accepted industry sector plans, including the South Australian Sheep Industry Blueprint and Beef Industry Blueprint.

With government working in partnership with industry and research bodies, this funding program for on-farm innovation and better business practices will support growth in the sector to meet future demand, improve product quality and give international consumers greater confidence in South Australia’s reputation for premium produce.

Media release

$7.5 million to beef up SA’s red meat industry - 25 March 2019

More information


Emily Mellor - Program Manager
Phone: (08) 8429 0360

Page Last Reviewed: 08 Apr 2019
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