Record tourism, Great Wine Capital

International visitors to the state’s regions have contributed to a 38 per cent increase in tourism spending in South Australia, lifting expenditure to a record $954 million in the 12 months to March 2016.

The latest International Visitor Survey results, released by the Australian Government, show South Australia has achieved exceptional growth – ahead of the national average.

Night stays by international visitors have risen by 13 per cent, outperforming the national average of 7.6 per cent. Spending was at an all-time high in the 12 months to March 2016, and visitor numbers to South Australia grew to a record 410,000.

The value of South Australia’s visitor economy has hit a record high $5.73 billion, with the state closing in on its target of $8 billion by 2020.

According to the latest National Visitor Survey data, visits to regional South Australia by interstate and intrastate travellers are up 6.7 per cent to 3.7 million, accounting for 61 per cent of all domestic visitor night stays in the state. Our regions were also the leader for growth in day trips, which have increased by 14 per cent.

Minister for Tourism Leon Bignell said that the results were exceptional and showed how hard the State Government had worked to boost the state’s visitor economy.

“Tourism is big business in terms of the jobs it sustains and creates, and it is made up of thousands of small to medium size operators who do a brilliant job selling the state’s attractions,” Mr Bignell said.

The State’s international profile is set to rise even further with the recent announcement that Adelaide, South Australia has joined a prestigious group of major cities that are linked to internationally renowned wine regions, through the Great Wine Capitals Global Network.
Adelaide’s membership was formally recognised at a special ceremony in Mainz, Germany on 21 June after existing members of the network voted unanimously voted unanimously for Adelaide’s inclusion.  The membership recognises excellence in all aspects of South Australia’s wine industry including wine grape production, winemaking, research and development, tourism and education.

The benefits of being part of the network are expected to flow on to wine grape growers, winemakers, individual wine brands, culinary tourism operators, restaurants, food and wine event and conference organisers, and the broader community. Learn more at the Adelaide Great Wine Capital website.

Tourism is one of South Australia’s key economic drivers, and a commitment in the 2015–16 State Government budget to promote South Australia internationally has seen 95 marketing campaigns undertaken all over the globe through the South Australian Tourism Commission.  The 2016-17 State Budget extends the additional funding of $17.5 million per annum provided in the 2015-16 Budget for tourism marketing and events for a further two years to 2018-19.

REGIONAL BREAKDOWN FOR INTERNATIONAL VISITORS

Adelaide Hills – In the 12 months to March 2016, an estimated 6000 international visitors travelled to the Adelaide Hills, staying 81,000 nights, according to the latest International Visitor Survey results. Spending by international tourists visiting the Adelaide Hills has increased by 117 per cent during the past decade (December 2005 to December 2015).

Barossa – In the 12 months to March 2016, an estimated 12,000 international visitors travelled to the Barossa, staying 193,000 nights, according to the latest International Visitor Survey results. Spending by international tourists visiting the Barossa has increased by 63 per cent during the past decade (December 2005 to December 2015).

Eyre Peninsula – In the 12 months to March 2016, an estimated 17,000 international visitors travelled to the Eyre Peninsula, staying 176,000 nights, according to the latest International Visitor Survey results. Spending by international tourists visiting the Eyre Peninsula has increased by 12 per cent during the past decade (December 2005 to December 2015).

Fleurieu Peninsula – In the 12 months to March 2016, an estimated 23,000 international visitors travelled to the Fleurieu Peninsula, staying 295,000 nights, according to the latest International Visitor Survey results. Spending by international tourists visiting the Fleurieu Peninsula has increased by 66 per cent during the past decade (December 2005 to December 2015).

Flinders Ranges and Outback – In the 12 months to March 2016, an estimated 36,000 international visitors travelled to the Flinders Ranges and Outback, staying 181,000 nights, according to the latest International Visitor Survey results. Spending by international tourists visiting the Flinders Ranges and Outback has increased by 23 per cent during the past decade (December 2005 to December 2015).

Kangaroo Island – In the 12 months to March 2016, an estimated 44,000 international visitors travelled to Kangaroo Island, staying 153,000 nights, according to the latest International Visitor Survey results. Spending by international tourists visiting Kangaroo Island has increased by 72 per cent during the past decade (December 2005 to December 2015).

Riverland – In the 12 months to March 2016, an estimated 8000 international visitors travelled to the Riverland, staying 236,000 nights, according to the latest International Visitor Survey results. Spending by international tourists visiting the Riverland has increased by 72 per cent during the past decade (December 2005 to December 2015).

Yorke Peninsula – In the 12 months to March 2016, an estimated 4000 international visitors travelled to the Yorke Peninsula, staying 108,000 nights, according to the latest International Visitor Survey results. International visitor numbers to South Australia grew by 7.6 per cent to a record 410,000, with more than a quarter of these visitors – 141,000 staying 1.729 million nights – flocking to regional South Australia.

View the International Visitor Survey results here
View the National Visitor Survey results here

Page Last Reviewed: 11 Jul 2016
Top of page