Regional tourism groups are being urged to apply for additional marketing funding through the Regional Consumer Cooperative Marketing Fund for South Australia.
Tourism Minister Leon Bignell said the Fund, announced in conjunction with this year’s State Budget, was one of many State Government initiatives to drive tourism growth.
“The State Government is making an unprecedented investment in tourism with a funding package of $35 million over two years to promote key international and domestic markets,” Mr Bignell said.
“Our regions are incredibly important for the state’s tourism industry – 44 per cent of the visitor expenditure in South Australia occurs outside of Adelaide,” Mr Bignell said.
“This $35 million investment will greatly benefit operators and other small businesses, while creating and supporting hundreds of jobs.”
Each of South Australia’s 11 regional tourism bodies is eligible to apply for up to $20,000 and the funding must be matched and committed to marketing activities.
“Through tourism, we can create massive opportunities for many businesses across a wide range of sectors from leisure and business events, the arts, food and wine, transport and education,” Mr Bignell said.
Adelaide Hills Tourism, Tourism Barossa Inc, RDA Yorke and Mid North (for the Clare Valley), RDA Whyalla and Eyre Peninsula, Fleurieu Peninsula Tourism, Flinders Ranges Outback SA Tourism, Tourism Kangaroo Island, South East Local Government Association, Murraylands Tourism Partnership, Destination Riverland and Yorke Peninsula Tourism are all encouraged to apply.
Applications can be made for the full $20,000 designated for the region, or for smaller amounts (minimum of $5000) over a number of applications to the maximum $20,000.
Applications can be made any time until March 2016. For more information email firstname.lastname@example.org