Framing SA timber as material of choice

A high-impact education campaign designed to drive demand for South Australian timber, support regional jobs and investment is one of the latest projects to be funded through the South Australian Wood Fibre and Timber Industry Master Plan.

The Malinauskas Labor Government is contributing $235,000 towards the project, which is being led by the South Australian Forest Products Association (SAFPA), building on the strong foundations of the successful national campaign − The Ultimate Renewable initiative.

The campaign will promote the importance of the state’s $1.56 billion forest industry through digital media, pop up showcases and targeted messaging, aimed at boosting confidence in the industry and social licence support. It also aims to shield against current trade impacts, supporting regional economies and building resilience into the domestic manufacturing base.

Launched in February 2024, the Master Plan was developed by the Forest Industries Advisory Council of South Australia as part of a State Government 2022 election commitment to provide a vision to further grow and develop South Australia’s forest industry.
Further funding for Master Plan projects was announced earlier this month, including:

• $227,000 to move towards standardised training for forest firefighters across the Green Triangle and increase training opportunities.
• $145,000 for ForestWorks project aimed at mapping major trends to help industry address challenges and take advantage of opportunities.

For further information please visit the South Australian Wood Fibre and Timber Industry Master Plan.