A new advertising campaign aimed at travellers is now on air, digital screens and in print to highlight the dangers of bringing fruit and vegetables into the Riverland and South Australia.
The traveller campaign, "Your fruit can have devasting impacts", launches today in time for the October long weekend and school holidays, appearing across regional print media, radio, social media, and outdoor spaces such as noticeboards, roadhouse signage, and flyer stands.
The campaign highlights how one piece of restricted fruit or vegetable is all it can take to set off an uncontrollable outbreak of fruit fly, which could have devastating impacts to the state’s fresh fruit and vegetables – homegrown and commercial.
Travellers are reminded that they must eat or dispose of any restricted fruit and vegetables, using the quarantine bins provided at key entry points to SA and the Riverland Pest Free Area, or face a $414 fine. This applies to travellers from interstate and travellers into the Riverland region from within SA.
Anyone caught travelling into the Riverland with restricted fruit and vegetables will be fined; these restrictions are ongoing and are not related to specific fruit fly outbreaks. Bringing fresh produce into the Riverland with a receipt is no longer allowed, as the law changed on 29 July 2021.
For more information about fruit fly, visit fruitfly.sa.gov.au or call the Hotline on 1300 666 010.
