NOLO: Developing a no and low alcohol sector for the South Australian wine industry

Embracing Innovation to develop a no and low alcohol sector

The South Australian wine industry is embracing innovation with the development of the no and low alcohol (NOLO) sector. This initiative is supported by trial scale infrastructure at the Hickinbotham Roseworthy Wine Science Laboratory, Waite Campus within the Wine Innovation Cluster, a joint venture between the University of Adelaide and the Australian Wine Research Institute. The NOLO Project is set to revolutionize the wine industry by providing a significant competitive advantage in the growing market for no and low alcohol products.

World-Leading Infrastructure and Innovation

The trial scale facility at Hickinbotham Roseworthty Wine Science Laboratory is the only one of its kind in Australia, offering a unique platform for new product development in the NOLO segment. This world-leading infrastructure allows South Australian wine businesses to experiment and innovate, driving the creation of new products that cater to the increasing demand for no and low alcohol wines. By June 2024, 31 new products have been developed, showcasing the potential and versatility of this sector.

Significant investment and support

The NOLO Project has received substantial support from the South Australian Government, with a $1.98 million investment that has facilitated a $6.4 million CRC-P Lifestyle Wine Project. This funding has been crucial in establishing the trial scale research facility, which was fully commissioned by June 2024. The investment underscores the government's commitment to fostering innovation and supporting the wine industry's growth.

Benefits and outcomes

The development of the NOLO sector offers numerous benefits for the South Australian wine industry:

• Competitive advantage: The unique trial scale facility provides a significant edge in the competitive NOLO market, enabling local businesses to lead in product innovation.
• Diverse product range: With 38 new products developed, the NOLO Project has expanded the range of offerings available to consumers, catering to diverse tastes and preferences.
• Economic growth: The project supports the local economy by driving investment and creating opportunities for growth within the wine industry.
• Sustainability: The focus on no and low alcohol products aligns with broader trends towards healthier and more sustainable consumption patterns.

Milestones and achievements

• Commissioning of the facility: The trial scale research facility was fully commissioned by June 2024, marking a significant milestone in the project's development.
• Product development: New NOLO products had been developed, demonstrating the facility's capacity to drive innovation.
• Support for CRC-P Lifestyle Wine Project: The $6.4 million CRC-P project has been instrumental in advancing the NOLO sector, supported by the South Australian Government's investment.

Innovative approach positions South Australia as a segment leader

The NOLO Project represents a smart and innovative approach to wine production, positioning South Australia as a leader in the no and low alcohol market segment. By leveraging world-leading infrastructure and significant investment, the project is driving new product development and providing a competitive advantage for the local wine industry. This initiative aligns with the themes of smart, sustainable, and innovative wine production, showcasing the potential for growth and success in the NOLO sector.